If you run a small business here in the US, you probably understand the value of digital marketing and if you don’t, then you have come to the right place, as we highlight the key strategies that you would typically find in a good digital marketing plan.
Search Engine Optimization (SEO)
Google’s search engine is used by millions of online consumers to source products and services, which is reason enough to optimize your website for Google’s search engine. For best results, connect with kingkong.co, a leading global agency that delivers results. This slick outfit actually promises they can put your site on page 1 of Google search results within 90 days, which is pretty amazing by anyone’s standards.
Social Media Marketing (SMM)
Huge players like Facebook, X, TikTok and Instagram offer unlimited potential to small businesses in terms of marketing. Every single business should be exploring the marketing opportunities that come with setting up business pages with all the top social media platforms. Let a professional SMM team take control of all your social media accounts and watch your following grow. There are two ways to market using social media, the first involves posting quality content with the aim of gaining online followers and the second is placing engaging ads. If you pursue both avenues, you are likely to enjoy a level of success.
Pay Per Click Advertising (PPC)
A very progressive online marketing strategy whereby the advertiser pays the publisher an agreed sum for every click their ads receive. If you are interested in setting up a PPC campaign, we recommend making contact with an award-winning PPC management agency, as they have the know-how and the resources to bring you a fantastic ROI. This kind of marketing is complex and without a leading PPC agency, your chances of success are limited at best and non-existent at worst. Google Ads is the biggest platform for PPC and with a good agency on your side, you can’t really lose.
Email Marketing
Those who think that email marketing is dead and buried had best think again; with the right team on the case, you can enjoy a high ROI. Research tells us that people read emails far more than they do SMS and social media posts and the right agency in your corner, the only way is up.
Link-Building
Google likes valid links, therefore, link-building should be a critical part of every digital marketing plan. Outreach blogging is one good strategy to put inbound links onto the Internet, which should generate high volumes of traffic. How does it work? Web content writers pen industry-related articles that contain carefully placed links to your landing page; some businesses order 25-40 blogs per month, which soon adds up and the blogs are posted on top blogging sites.
Web Design
Most digital marketing agencies have an in-house team of web designers to ensure that client websites are professionally designed with pro sales copy. It is crucial to include specific keywords in site content, something that Google would notice; if your company website is not professional, this will have a significant impact on your branding. Let’s say that you visit a local company’s website and you find half a dozen typos, what are your feelings? It certainly isn’t professional and if the writing is amateur, this won’t look good whichever way you cut it. Most new clients agree to having their website reworked to ensure that their digital platform showcases the business in the best possible light.
If you would like to explore the potential that digital marketing offers, start by talking to an award-winning digital marketing agency; the first thing the agency would do is carry out an online audit of your business to determine the strength of your digital footprint. This also gives them the data they need to put together an on-point digital marketing plan and should you approve, the plan can be implemented and tracked in real time.
Don’t make the mistake of thinking you can manage without digital marketing; rather set aside an ongoing monthly budget to ensure that your online footprint is adequate to put you on the map with the local community.
